“People often want to know who Ella Moss is,” Pamella says. The simple answer is that the name comes from a combination of her nickname (Ella) and the nickname of her co-creator, Moise Emquies (Moss).

While Ella Moss may not be one specific person, she is the muse and a large part of Pamella’s vision for the collection. “She’s a modern bohemian. She travels the world and falls in love easily. She listens to feel-good music and drives with the windows down. She shops at flea markets and thinks a beach vacation is the best kind of vacation. She smiles easily and laughs a lot-often at herself.”

And she is, of course, the girl who knows how to dress up a tee and dress down a dress.

source: http://www.ellamoss.com/ourstory/index.html